In your mind, what do you think Email Marketing really is? If you think that blasting massive amounts of emails every single day through a bulk email blaster is considered a good and full email marketing strategy, then your a little off.
The goal with email marketing is to be able to convert those massive email blasts into quality subscribers to your list such as Aweber. See anyone can send out an email through some dedicated server or safe list blaster, but do those leads ever see your messages again? What if they only get your email that one time and then all the rest go to spam?
Conversions are the most important thing about email marketing. There are many ways to get your email ad out to millions of recipients, thats the easy part. The important part is to get those people to open your email, read your email, click the link and then finally, Opt-in to your main email marketing list. examples, Aweber, Icontact, Get response, etc...
Having a quality opt-in list is crucial to your email marketing plan. Yes its great to blast massive amounts of emails out daily to large lists, but you must make sure you are getting the best out of your massive email blasts. Having them see your emails every day in their inbox isn't as great as having them manually subscribe to your newsletters. When a potential prospect subscribes to your list, they are automatically more interested in who YOU are and what type of business you are in. This builds credibility.
Here are a few steps that you should follow for a successful email marketing strategy/campaign.
- Get a very very Powerful Bulk Email Marketing System.
- Get an auto responder like Aweber, Icontact, etc..
- Create a converting capture page. Tip: Offer something of great value for free.
- Create about 10 different email advertisements that direct people to your capture page.
- Send out 1 of those 10 emails 3 days in a row to your Bulk Email Marketing List.
- Send out the next email that is in line. Doing so will create a good buzz on each one of your ads. You dont want to use the same ad all month. people like new content. Try and stay current.
- Once people subscribe to your main opt-in list, you want to feed them only the best stuff. Dont shoot them tons of sales pitches. Give them links to your blogs or something of value that is free. Let the article sell your product/service.
- Rinse and repeat.
Its all about Leads And Traffic
David Sitto
